Collection: INITIO PARFUMS PRIVES

Initio Parfums Privés is a luxury French fragrance house that explores the powerful connection between scent, emotion, and instinct. Founded in 2015, Initio challenges traditional perfumery by blending ancient olfactory wisdom with modern science crafting bold, unisex fragrances designed to influence mood, enhance attraction, and awaken the senses. The name “Initio,” meaning “the beginning,” reflects the brand’s mission to create perfumes that mark transformation and personal awakening.

With collections like The Absolutes, Magnetic Blends, and Carnal Blends, Initio uses a mix of rare natural ingredients and innovative molecules to create scents that are sensual, mysterious, and deeply memorable. Signature creations such as Oud for Greatness, Side Effect, and Musk Therapy have earned cult status for their intensity, complexity, and addictive quality. More than just perfumes, Initio fragrances are a form of personal alchemy designed to leave a lasting impression and unlock inner power.